About us
Citiwell an international laser hair removal brand
We build our own lasers, train every specialist in one unified training centre and service the equipment ourselves. That is why in Belgrade you get the same standard — from the device to aftercare.
For women and men. Treatment parameters are selected after the specialist assesses the skin, hair and chosen area.

In-house manufacturingthe Citiwell K-21 laser
- Our own lasersWe develop and build the Citiwell K-21
- Unified training centreOne programme for every specialist
- In-house serviceDiagnostics, maintenance and parts
- International networkStudios in several countries, one standard
Citiwell Equipment
We build our own lasers
Citiwell does not depend on third-party equipment. A dedicated division, Citiwell Equipment, develops and manufactures the lasers we work with — from assembly, electronics and optics to the cooling system and final checks before delivery.
- Assembly, electronics, optics and cooling in our own production.
- Staged factory inspection of every device before delivery.
- A laser configuration built for daily studio work.
- Studio experience feeds back into equipment development.


Citiwell K-21diode laser with ICE Chill cooling
- 808 nm
- operating wavelength
- 1600 W
- emitter power
- −5 °C
- ICE Chill contact cooling
- CE and ALIMS
- conformity and authorisation

Training on the same equipment as in the studio
Training centre
One unified training centre for specialists
Every Citiwell specialist completes the same training programme — on the same laser they later use in the studio. So the quality of a treatment depends not on who sees you, but on a standard that is the same for everyone.
Safety
Contraindications, skin and hair types, and situations when a treatment should be postponed.
Parameters and protocols
Parameter logic for each area and repeatable working protocols on the K-21 laser.
Consultation and support
How to explain preparation, aftercare and intervals clearly and stay available to the client after the visit.
Technical service
In-house service and diagnostics
Technical support, maintenance and spare parts come from the same company that builds the laser. Equipment condition is monitored throughout its working life, so every treatment is done on a device in proper working order.
- DiagnosticsChecks of the emitter, cooling and electronics.
- MaintenanceRegular checks and planned equipment maintenance.
- Original partsSpare parts and handpieces from the manufacturer.

For the client
What this means for you
Not an isolated appointment, but a clear journey before, during and after each visit.
Clear terms
Prices, packages and the scope of full treatment areas are published before you visit.
Individual assessment
The specialist assesses the area, skin and hair before selecting working parameters.
Technology and comfort
The studio uses the Citiwell K-21 with contact cooling and controlled parameters.
Support after the visit
Preparation, aftercare and access to a specialist remain part of the service.
The Citiwell standard
How a standard becomes a treatment
Four clear stages, so clients always understand what happens next.
Consultation
We clarify the area, contraindications, skin condition and expectations for the course.
Parameter selection
The specialist selects settings for the specific area and skin response.
Treatment
Contact, cooling and comfort are monitored throughout the session.
Follow-up
We explain aftercare, intervals and when to ask the specialist an additional question.
Network
Citiwell is an international brand
Citiwell studios work in several countries — besides Serbia, in Montenegro too — and the network keeps growing. Each country has its own website, prices and contacts.
Shared across the network
- Working standard
- Specialist training
- Citiwell K-21 technology

Visit Citiwell in Belgrade
View the studio address, photographs and map, or send a request and we will help you choose a suitable appointment time.
- 09-22 open every day
- 3 languages available