About us

Citiwell an international laser hair removal brand

We build our own lasers, train every specialist in one unified training centre and service the equipment ourselves. That is why in Belgrade you get the same standard — from the device to aftercare.

For women and men. Treatment parameters are selected after the specialist assesses the skin, hair and chosen area.

Three Citiwell laser hair removal specialists in the Belgrade studio
A Citiwell K-21 laser being checked in production

In-house manufacturingthe Citiwell K-21 laser

  • Our own lasersWe develop and build the Citiwell K-21
  • Unified training centreOne programme for every specialist
  • In-house serviceDiagnostics, maintenance and parts
  • International networkStudios in several countries, one standard

Citiwell Equipment

We build our own lasers

Citiwell does not depend on third-party equipment. A dedicated division, Citiwell Equipment, develops and manufactures the lasers we work with — from assembly, electronics and optics to the cooling system and final checks before delivery.

  • Assembly, electronics, optics and cooling in our own production.
  • Staged factory inspection of every device before delivery.
  • A laser configuration built for daily studio work.
  • Studio experience feeds back into equipment development.
How our laser works
Citiwell equipment being assembled in production
The Citiwell K-21 ICE Chill diode laser

Citiwell K-21diode laser with ICE Chill cooling

808 nm
operating wavelength
1600 W
emitter power
−5 °C
ICE Chill contact cooling
CE and ALIMS
conformity and authorisation
Practitioner training on Citiwell equipment

Training on the same equipment as in the studio

Training centre

One unified training centre for specialists

Every Citiwell specialist completes the same training programme — on the same laser they later use in the studio. So the quality of a treatment depends not on who sees you, but on a standard that is the same for everyone.

  1. Safety

    Contraindications, skin and hair types, and situations when a treatment should be postponed.

  2. Parameters and protocols

    Parameter logic for each area and repeatable working protocols on the K-21 laser.

  3. Consultation and support

    How to explain preparation, aftercare and intervals clearly and stay available to the client after the visit.

Technical service

In-house service and diagnostics

Technical support, maintenance and spare parts come from the same company that builds the laser. Equipment condition is monitored throughout its working life, so every treatment is done on a device in proper working order.

  • DiagnosticsChecks of the emitter, cooling and electronics.
  • MaintenanceRegular checks and planned equipment maintenance.
  • Original partsSpare parts and handpieces from the manufacturer.
Citiwell equipment diagnostics and service

For the client

What this means for you

Not an isolated appointment, but a clear journey before, during and after each visit.

  • Clear terms

    Prices, packages and the scope of full treatment areas are published before you visit.

  • Individual assessment

    The specialist assesses the area, skin and hair before selecting working parameters.

  • Technology and comfort

    The studio uses the Citiwell K-21 with contact cooling and controlled parameters.

  • Support after the visit

    Preparation, aftercare and access to a specialist remain part of the service.

The Citiwell standard

How a standard becomes a treatment

Four clear stages, so clients always understand what happens next.

  1. Consultation

    We clarify the area, contraindications, skin condition and expectations for the course.

  2. Parameter selection

    The specialist selects settings for the specific area and skin response.

  3. Treatment

    Contact, cooling and comfort are monitored throughout the session.

  4. Follow-up

    We explain aftercare, intervals and when to ask the specialist an additional question.

Network

Citiwell is an international brand

Citiwell studios work in several countries — besides Serbia, in Montenegro too — and the network keeps growing. Each country has its own website, prices and contacts.

Shared across the network

  • Working standard
  • Specialist training
  • Citiwell K-21 technology
World map: the international Citiwell network

Visit Citiwell in Belgrade

View the studio address, photographs and map, or send a request and we will help you choose a suitable appointment time.

  • 09-22 open every day
  • 3 languages available